Frankfurt was wild on Tuesday night. It seemed like the entire city was on edge and nobody wanted to sleep at all! The weather was getting a little colder, but the amazing events in the city made everyone hot with excitement. I was happy to have my best friend join me for an unforgettable evening in our favorite city! We planned this crazy little adventure from the first day the invitations arrived.
Our first stop was the chic Ermenegildo Zegna store located on the Goethestrasse. This fabulous Italian designer – who creates timeless pieces for men – joined forces with Maserati to bring us the glamorous Italian flavor on this chilly evening. As we arrived the store was already full and popping at the seam with Frankfurt VIPs, celebs and stylish cool people. The location was lined up with beautiful new Maseratis outside and men with chic black Zegna suits protecting them. Knowing my love for cars and choppers, I got stuck in front of the cars, observing every little detail and gadget – I was very impressed! Inside the mingling was already strong in action. As we stepped in, we were given a glass of cold rosé champagne and delicious bites of Venchi Italian chocolates. Not to be missed in action were both CEOs – Gildo Zegna and Harald J. Wester of Maserati. The guests were enjoying themselves – drinking and shopping simultaneously, smiling and having a good time. The event was organized by Frank Kuhlmann, who did a great job of bringing the interesting people together. I enjoyed looking at the new collections that Zegna had on display. I fell in love with a particular dark gray wool suit – fit for a king, or at least James Bond! I was happy to see many of my acquaintances, which I have not seen in a while, chat with them about life and also meet new interesting people.
As the hours passed, we had to rush to the next event, which was the pre opening of the Matrix Pop Up Club. I didn’t know what to expect but was very excited to see the venue, because Madjid Djamegari was posting little teaser bits on Facebook during the week and the photos looked fantastic! The Matrix concept was brought into life by the Gibson Club and Audi – two brands that are definitely in the lead with trends and innovation. When our car dropped us off at the pop up location at Ludwig-Erhard-Anlage, we couldn’t help but get excited about the view. The entire building facade was glowing a bright crimson red! The front lawn was decorated with a hot red Audi R8 to match. It looked like we arrived at Dracula’s winter palace. As we walked down the red carpet, we were greeted with open arms by a smiling and very happy Madjid, along with Markus and other men in black. We had a nice chat outside and the gentlemen welcomed us into their special event.
The beautiful new Audi A4 Quattro was presented on the ground level in the middle of a bright white spherical area. The contrast of the red car in the white dream-like sphere was amazing! The surreal journey was starting. We were handed a white Audi bracelet, told that this shall be our close companion and guide throughout the night. The elevator doors had white laser lights and a bright red interior, which took us to the top level of the adventure. As we got out of the lift and stepped into the room, it was indeed like stepping into the Matrix! My breath was taken away for a few seconds. We found ourselves inside of a large dark round room, with an intrinsic dome roof. It was made of many squares that got smaller towards the peak. On these squares were numbers and digits running down, like a code being generated in the Matrix! It felt like being in an ancient building in Rome, but directly in the heart of Frankfurt! DJ duo Andhim were situated in the middle, surrounded by a large bar area. The floor had computer motherboard-like marks, which were glowing with interchanging white and red lights. On the outer edges of the room, there were futurist virtual reality stations, waiting to take the VIP guests on an Audi tour in another galaxy. On our way to the bathroom we stumbled into a secret room with black light activated art on the walls. There was a bar with a huge variety of gins and tonics. Apparently this was the infamous gin room offering its many different delights.
We met many friends there and everyone was excited about this amazing pop up club and opening event. I haven’t seen Frankfurt this excited in a while. There was even a cool area, which offered fresh pulled meat burgers and other tasty delicacies. The DJ team did an excellent job of playing a nice deep house set, sensual and rhythmic, just the way I like it! All of a sudden, everything went pitch black, our bracelets started flashing a wild sequence of white and red colors and the dome roof came to life! It was glowing, flickering and changing with intense colors – a light show to remember! Everyone was cheering. Wow what a rush! I couldn’t get my eyes away form the dome, I was hypnotized! The drinks were flowing, the beautiful people were happy, chatting, networking, flirting and dancing. I would highly recommend for you to visit the Matrix Pop Up Club before it’s gone – it will surely be an evening you won’t forget!
The party was still going strong, as I was getting ready to go. I didn’t want to leave the matrix yet – I wanted to stay in this magical wonderland forever. But the clock struck 12 and Cinderella had to run home. Dear Frankfurt, you never cease to amaze me with your dark delights, your bright surprises and your ability to metamorphose like a radical chameleon. I love you, my favorite small cosmopolitan city with a big attitude.
Ermenegildo Zegna & Maserati event:
Matrix Pop Up Club pre opening event:
Photos from the Matrix Pop Up Club Facebook page: