opening party Archives | Galia Brener

Galia Brener
October 9, 2015
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Belstaff Pop Up Store Opening in Frankfurt

Belstaff Pop Up Store Opening in Frankfurt https://www.galiabrener.com/wp-content/uploads/2015/10/Belstaff.jpg 1200 400 Galia Brener Galia Brener https://secure.gravatar.com/avatar/93df0625fa48660aad1c99698d5d7757?s=96&r=g October 9, 2015 November 9, 2015

Finally! One of my very favorite brands has made its way to our little city with a big attitude. What I love most about the Belstaff brand is that not only does it have history that goes back to 1924, but its timeless classic jacket can be worn in the next 100 years as well! I cannot imagine going on a Harley wearing anything else than my favorite black leather Belstaff jacket. I got mine many years ago, and it looks better and better with age. That’s the thing about timeless classics; they are always there to remind you that some things can never be replaced!

As I walked down the glamorous Goethestrasse, I was dazzled by the lights shining in my eyes. For the first time in a long while, I decided to wear my prescription Ray Bans to contradict my bright red Paris-inspired outfit. I was happy to see my two friends Jens and Olli waiting for me at the front of the store. Life is always better with smiling friend that are happy to see you. I hugged them both, and suddenly my attention was ripped away! The entire front of the store was lined with amazing bikes! Everything from BMW to Triumph and Harley Davidson. Goethestrasse has been graced by our handsome biker men, who came to admire the new Belstaff collection. Knowing my intense addiction to choppers, I couldn’t take my eyes off the machines. One was better than the other! After drooling over the bikes for a good 20 minutes, it was time to enter the cool pop up store.

The first sight that my eyes landed upon were two beautiful ladies that offered the guests a tray full of goodies – including Balvenie Whisky single barrel, Old Perth blended malt, Craft Beer, fine chocolates and other delights! I was pleasantly surprised to see that many of the guests were in attendance wearing their own Belstaff jackets, proud to show that they have good fashion sense. As we moved further into the store, I was warmly greeted by Daniel Tobias Etzel of WAOH, who is the man of Frankfurt when it comes to fashion and lifestyle events and opening parties. Once again, he did a fantastic job at organizing this Belstaff opening event and made sure that the brand got the real welcome that is deserves in Frankfurt! I’m pleased to say that we are the second city in Germany who is privileged to have this iconic British brand. Continuing with our tour of the store, I saw a huge glowing sign saying “Outlaws” with David Beckham’s handsome face starring back at me. He is Belstaff’s proud testimonial of 2 years, with his own capsule collection.

Daniel introduced me to Julia, the pretty store supervisor, and her right-hand man in charge, Harald. I couldn’t get the thoughts of the bikes outside out of my mind, and knew that they have to be on the feature photo. Harald picked out two attractive men for me and dressed us all up in his favorite Belstaff jackets. He assigned a bike to each of us, and the mini photo shooting on the Goethestrasse began! Stefan Höning, the professional photographer was about to take the photos, but as soon as I got my bum on the bike, the alarm went off and the siren blared throughout the entire street. It was exactly like in an embarrassing scene of a movie, all heads turned, everyone started laughing, people came outside to see what the chaos was all about and red-faced Gali was sitting on the bike and wishing that the earth would open up and swallow me together with the bike and the fabulous Belstaff jacket that I was wearing. But of course the only way to react was to laugh with everybody else. Then the tall, dark-haired owner of the bike came outside, gave me a flirty wink and the embarrassment rapidly washed away.

After an hour the people gathered at the front to listen to the magical voice of Sam King, who filled the entire store with a melody that had everyone mesmerized. I was highly impressed by his performance! That’s definitely a man with soul, rhythm and spirit. The people were enjoying themselves tremendously, the whiskey was flowing and the jackets were selling like hot cakes. I don’t know what Belstaff does to their jackets, but I noticed that any man who puts one on turns into a handsome-strong-warrior-biker-man! There is no better way to describe it, but their leather jackets make all men look hot. Or maybe I just have a thing for biker guys. I stood in front of the women’s leather jackets and tried each one on. Slowly, one by one – like a sugar addict locked inside of a Patisserie and cannot escape!

Another wonderful night was coming to an end. I enjoyed myself very much because it was a very warm and intimate opening event. Everyone seemed to know each other. One could see that the people were having a wonderful time and were savoring their evening. Slowly I had to step away from the bikes, say goodbye to my friends and make my way back home to my cozy little city flat, take off my 13 cm heels and get some beauty sleep.

If you’re also curious to see the collection for yourself, the Belstaff Pop Up Store shall be with us on the Goethestr. 3, until March 2016.

Have fun shopping,

Your Gali

Feature photo by: Stefan Höning

homepage: www.stefanhoening.de

facebook: https://www.facebook.com/StefanHoningPhotography

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My Jacket: Belstaff Sidney Moto – black leather – 1.695,00 €

Galia Brener
September 18, 2015
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IAA Diary: Tuesday 15.09 – Maserati/Zegna party and the pre opening of the Matrix!

IAA Diary: Tuesday 15.09 – Maserati/Zegna party and the pre opening of the Matrix! https://www.galiabrener.com/wp-content/uploads/2015/09/Maserati_Matrix.jpg 1200 400 Galia Brener Galia Brener https://secure.gravatar.com/avatar/93df0625fa48660aad1c99698d5d7757?s=96&r=g September 18, 2015 November 9, 2015

Frankfurt was wild on Tuesday night. It seemed like the entire city was on edge and nobody wanted to sleep at all! The weather was getting a little colder, but the amazing events in the city made everyone hot with excitement. I was happy to have my best friend join me for an unforgettable evening in our favorite city! We planned this crazy little adventure from the first day the invitations arrived.

Our first stop was the chic Ermenegildo Zegna store located on the Goethestrasse. This fabulous Italian designer – who creates timeless pieces for men – joined forces with Maserati to bring us the glamorous Italian flavor on this chilly evening. As we arrived the store was already full and popping at the seam with Frankfurt VIPs, celebs and stylish cool people. The location was lined up with beautiful new Maseratis outside and men with chic black Zegna suits protecting them. Knowing my love for cars and choppers, I got stuck in front of the cars, observing every little detail and gadget – I was very impressed! Inside the mingling was already strong in action. As we stepped in, we were given a glass of cold rosé champagne and delicious bites of Venchi Italian chocolates. Not to be missed in action were both CEOs – Gildo Zegna and Harald J. Wester of Maserati. The guests were enjoying themselves – drinking and shopping simultaneously, smiling and having a good time. The event was organized by Frank Kuhlmann, who did a great job of bringing the interesting people together. I enjoyed looking at the new collections that Zegna had on display. I fell in love with a particular dark gray wool suit – fit for a king, or at least James Bond! I was happy to see many of my acquaintances, which I have not seen in a while, chat with them about life and also meet new interesting people.

As the hours passed, we had to rush to the next event, which was the pre opening of the Matrix Pop Up Club. I didn’t know what to expect but was very excited to see the venue, because Madjid Djamegari was posting little teaser bits on Facebook during the week and the photos looked fantastic! The Matrix concept was brought into life by the Gibson Club and Audi – two brands that are definitely in the lead with trends and innovation. When our car dropped us off at the pop up location at Ludwig-Erhard-Anlage, we couldn’t help but get excited about the view. The entire building facade was glowing a bright crimson red! The front lawn was decorated with a hot red Audi R8 to match. It looked like we arrived at Dracula’s winter palace. As we walked down the red carpet, we were greeted with open arms by a smiling and very happy Madjid, along with Markus and other men in black. We had a nice chat outside and the gentlemen welcomed us into their special event.

The beautiful new Audi A4 Quattro was presented on the ground level in the middle of a bright white spherical area. The contrast of the red car in the white dream-like sphere was amazing! The surreal journey was starting. We were handed a white Audi bracelet, told that this shall be our close companion and guide throughout the night. The elevator doors had white laser lights and a bright red interior, which took us to the top level of the adventure. As we got out of the lift and stepped into the room, it was indeed like stepping into the Matrix! My breath was taken away for a few seconds. We found ourselves inside of a large dark round room, with an intrinsic dome roof. It was made of many squares that got smaller towards the peak. On these squares were numbers and digits running down, like a code being generated in the Matrix! It felt like being in an ancient building in Rome, but directly in the heart of Frankfurt! DJ duo Andhim were situated in the middle, surrounded by a large bar area. The floor had computer motherboard-like marks, which were glowing with interchanging white and red lights. On the outer edges of the room, there were futurist virtual reality stations, waiting to take the VIP guests on an Audi tour in another galaxy. On our way to the bathroom we stumbled into a secret room with black light activated art on the walls. There was a bar with a huge variety of gins and tonics. Apparently this was the infamous gin room offering its many different delights.

We met many friends there and everyone was excited about this amazing pop up club and opening event. I haven’t seen Frankfurt this excited in a while. There was even a cool area, which offered fresh pulled meat burgers and other tasty delicacies. The DJ team did an excellent job of playing a nice deep house set, sensual and rhythmic, just the way I like it! All of a sudden, everything went pitch black, our bracelets started flashing a wild sequence of white and red colors and the dome roof came to life! It was glowing, flickering and changing with intense colors – a light show to remember! Everyone was cheering. Wow what a rush! I couldn’t get my eyes away form the dome, I was hypnotized! The drinks were flowing, the beautiful people were happy, chatting, networking, flirting and dancing. I would highly recommend for you to visit the Matrix Pop Up Club before it’s gone – it will surely be an evening you won’t forget!

The party was still going strong, as I was getting ready to go. I didn’t want to leave the matrix yet – I wanted to stay in this magical wonderland forever. But the clock struck 12 and Cinderella had to run home. Dear Frankfurt, you never cease to amaze me with your dark delights, your bright surprises and your ability to metamorphose like a radical chameleon. I love you, my favorite small cosmopolitan city with a big attitude.

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