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I was having a business lunch today at a very cute Italian restaurant in Frankfurt, when something interesting caught my eye. The green S.Pellegrino bottle on out table had a unique design on it, which is normally not there. Upon closer examination, I saw their traditional red 5-point star, surrounded with illustrated figures of women eating, drinking and carrying a breadbasket with baguette in it. How lovely and intriguing.

So of course being the curious cat that I am, I had to investigate further. Apparently this is a special edition bottle that is dedicated to Vogue Italia. What a wonderful cooperation: Fashion meets health. But wait, it gets even better!

S.Pellegrino is hosting a competition called the “S.pellegrino Young Chef 2015” on June 25-26^th, in Milano, during the Expo. For this reason, Vogue Italia has gone into this wonderful cooperation, and both will give a chance for young talented chefs and designers from all over the world to show their magic and win the grand title. Their challenge is to come together and make a wonderful composition of taste, art and fashion. Wow what a great chance for young people to show what they’re made of – a true once in a life-time, dream chance!

The most thrilling part of the event – the finalists selection – will be done by a group of well-known food connoisseurs, and the young fashion talents will be chosen by the editorial staff of Vogue Italia themselves. That will be quite a dramatic event. I am really looking forward to that.

Bravo to both S.Pellegrino & Vogue Italia for supporting and giving young people a chance to achieve success and show their unique talent worldwide! I pay great respect to you and support your kindness.

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