unique fashion pieces

Front Row Society – Concept store opening in Frankfurt

Front Row Society – Concept store opening in Frankfurt 1600 875 Galia Brener

Frankfurt is becoming cooler and more chic each day! I’m extremely happy to see that the fashion industry is making its way to us, wanting to grace our city with beautiful creations. Last week I was invited to the opening of the Front Row Society concept store, and let me tell you, it was fabulous!

The amazing event was organized by Manuel Gies, owner of the STRATEGIES agency. He’s known in our lovely city for his other projects with Hugos Frankfurt, Jaguar Land Rover, Maserati and now, Front Row Society. He told me that he loves what he does because it’s his passion since 2009.

My friends picked me up at 7pm and we walked to the opening. I wore my favorite transparent Llobycats skull maxi dress and topped it off with a black peace necklace and my highest heels. As we approached the red carpet, we were greeted by Florian Ellsaesser, founder of the Front Row Society. Mr. Ellsaesser was quite charming and gave me a personal tour of his lovely concept store. He explained why his vision was so important to him, and I agreed about the uniqueness of his idea – merging fashion and art into one entity!

Front Row Society was founded in Berlin in 2011. It is a fashion brand with a contemporary aesthetic that combines sophisticated designs with subtle details. Each collection is developed in collaboration with a community of artists from all over the world. Each Front Row Society piece is a sophisticated translation of an artwork or technique into a beautiful, wearable garment made of high quality materials. Simplicity is paramount in Front Row Society’s collections; inspiring stories come to life in minimal designs that create a unique yet effortless style.

I think that this is a brilliant idea, because for example, with the limited edition Santiago Taccetti collection, nothing looks the same! Mr. Taccetti works his art masterpieces into the leather itself, making it a true one-of-a-kind piece. It’s great having something in your closet that nobody else has. Even if your best friend buys the same bag as you, yours will be different because it contains a different element of the artist’s work. This mirrors the theory of nature, where nothing is ever exactly identical. What a super cool concept!

Since I’m in a major backpack phase now, I had to get my hands on the beautiful black Laura bag – big enough for my daily carrying needs and also for traveling. I especially love the gold metal handle at the top, the small geometric-shaped slits on the leather and fine metallic elements throughout the bag!

Of course Frankfurters expect nothing less than a glamorous red carpet event, and that is exactly what we got at the opening last week. Arriving fashionably late at the Neue Rothofstraße, I was very pleased to see the “who’s who” of our city – celebs, fashion divas, famous singers, politicians, actors and producers, finance moguls, designers, and the list goes on and on. At the entrance, we were greeted by a lovely lady who placed a white satin ribbon around our wrist and ushered us into the large and very beautiful concept store. Everything, from top to bottom, was ultra modern. This is what I call chic-minimalism at its finest! Being the accessories lover that I am, I ran straight for the bags and scarves and loved what I saw!

The people were walking around the store, curious to touch this and that, enticed by the fine works of art and unique fashion pieces. I noticed how happy Mr. Ellsaesser was with the turnout of the opening event, and that made me happy as well, seeing how the Berliners were appreciating our fashion sense.

My friends and I were delighted to be there together, sipping sparkling wine, talking fashion and enjoying this fabulous evening. After a few hours, I noticed that it was getting late and I had to run to the next party, because in a few hours I was celebrating into my birthday. I bid the lovely concept store and it’s brilliant creators farewell. My heart skipped a beat, knowing how glamorous our city was becoming. This gave me a feeling of honor and pride, knowing that I was a part of the Frankfurt fashion revolution! Thank you Front Row Society for enriching us with your presence here. We welcome you with open arms – to our small cosmopolitan city with a big attitude.

https://frontrowsociety.com/boutique

www.facebook.com/galiabrener

Photos by: Nikita Kulikov

 

IMG_1898 unspecified_7 13726644_10153561364285563_8290565416327608931_n 13707664_10153561397320563_4331948841626109615_n 13729197_10153561364230563_4385297955674652241_n 13726573_10153561364450563_2151646679251160369_n 13707696_10153561364380563_2469640189694778490_n 13716102_10153561364330563_1549040960015709234_n 13645270_10153561397265563_1093970204594610606_n 13692455_10153561364620563_1336226270534591533_n 13659132_10153561365690563_168632214739447364_n unspecified_4 unspecified-1 unspecified unspecified-16 unspecified unspecified-1 unspecified-17 unspecified-2 unspecified-13 unspecified-11 unspecified-12 unspecified-6 unspecified-3 unspecified-8 unspecified-9 unspecified-14 unspecified-10 unspecified-15 unspecified-2 13718676_10153561365425563_4866996928284355572_n 13731707_10153561364475563_2942663895345679767_n13754104_10153561397310563_6372133478520158088_n unspecified-18 unspecified-21 unspecified-20 unspecified-19 Screen-Shot-2016-07-20-at-12.19 Screen-Shot-2016-07-20-at-12.24 Screen-Shot-2016-07-20-at-12.21 Screen-Shot-2016-07-20-at-12.17 Screen-Shot-2016-07-20-at-12.22 Screen-Shot-2016-07-20-at-12.18 Screen-Shot-2016-07-20-at-12.20 Screen-Shot-2016-07-20-at-12.23

Privacy / Datenschutz Preferences 

When you visit our website, it may store information through your browser from specific services, usually in the form of cookies. Here you can change your Privacy preferences. It is worth noting that blocking some types of cookies may impact your experience on our website and the services we are able to offer.

Click to enable/disable Google Fonts.
Click to enable/disable Google Maps.
Click to enable/disable video embeds.
 
See our Privacy Policy / Datenschutz here: www.galiabrener.com/privacy-policy-datenschutz
Our website uses cookies, mainly from 3rd party services. Define your Privacy Preferences and/or agree to our use of cookies.