Finally! One of my very favorite brands has made its way to our little city with a big attitude. What I love most about the Belstaff brand is that not only does it have history that goes back to 1924, but its timeless classic jacket can be worn in the next 100 years as well! I cannot imagine going on a Harley wearing anything else than my favorite black leather Belstaff jacket. I got mine many years ago, and it looks better and better with age. That’s the thing about timeless classics; they are always there to remind you that some things can never be replaced!
As I walked down the glamorous Goethestrasse, I was dazzled by the lights shining in my eyes. For the first time in a long while, I decided to wear my prescription Ray Bans to contradict my bright red Paris-inspired outfit. I was happy to see my two friends Jens and Olli waiting for me at the front of the store. Life is always better with smiling friend that are happy to see you. I hugged them both, and suddenly my attention was ripped away! The entire front of the store was lined with amazing bikes! Everything from BMW to Triumph and Harley Davidson. Goethestrasse has been graced by our handsome biker men, who came to admire the new Belstaff collection. Knowing my intense addiction to choppers, I couldn’t take my eyes off the machines. One was better than the other! After drooling over the bikes for a good 20 minutes, it was time to enter the cool pop up store.
The first sight that my eyes landed upon were two beautiful ladies that offered the guests a tray full of goodies – including Balvenie Whisky single barrel, Old Perth blended malt, Craft Beer, fine chocolates and other delights! I was pleasantly surprised to see that many of the guests were in attendance wearing their own Belstaff jackets, proud to show that they have good fashion sense. As we moved further into the store, I was warmly greeted by Daniel Tobias Etzel of WAOH, who is the man of Frankfurt when it comes to fashion and lifestyle events and opening parties. Once again, he did a fantastic job at organizing this Belstaff opening event and made sure that the brand got the real welcome that is deserves in Frankfurt! I’m pleased to say that we are the second city in Germany who is privileged to have this iconic British brand. Continuing with our tour of the store, I saw a huge glowing sign saying “Outlaws” with David Beckham’s handsome face starring back at me. He is Belstaff’s proud testimonial of 2 years, with his own capsule collection.
Daniel introduced me to Julia, the pretty store supervisor, and her right-hand man in charge, Harald. I couldn’t get the thoughts of the bikes outside out of my mind, and knew that they have to be on the feature photo. Harald picked out two attractive men for me and dressed us all up in his favorite Belstaff jackets. He assigned a bike to each of us, and the mini photo shooting on the Goethestrasse began! Stefan Höning, the professional photographer was about to take the photos, but as soon as I got my bum on the bike, the alarm went off and the siren blared throughout the entire street. It was exactly like in an embarrassing scene of a movie, all heads turned, everyone started laughing, people came outside to see what the chaos was all about and red-faced Gali was sitting on the bike and wishing that the earth would open up and swallow me together with the bike and the fabulous Belstaff jacket that I was wearing. But of course the only way to react was to laugh with everybody else. Then the tall, dark-haired owner of the bike came outside, gave me a flirty wink and the embarrassment rapidly washed away.
After an hour the people gathered at the front to listen to the magical voice of Sam King, who filled the entire store with a melody that had everyone mesmerized. I was highly impressed by his performance! That’s definitely a man with soul, rhythm and spirit. The people were enjoying themselves tremendously, the whiskey was flowing and the jackets were selling like hot cakes. I don’t know what Belstaff does to their jackets, but I noticed that any man who puts one on turns into a handsome-strong-warrior-biker-man! There is no better way to describe it, but their leather jackets make all men look hot. Or maybe I just have a thing for biker guys. I stood in front of the women’s leather jackets and tried each one on. Slowly, one by one – like a sugar addict locked inside of a Patisserie and cannot escape!
Another wonderful night was coming to an end. I enjoyed myself very much because it was a very warm and intimate opening event. Everyone seemed to know each other. One could see that the people were having a wonderful time and were savoring their evening. Slowly I had to step away from the bikes, say goodbye to my friends and make my way back home to my cozy little city flat, take off my 13 cm heels and get some beauty sleep.
If you’re also curious to see the collection for yourself, the Belstaff Pop Up Store shall be with us on the Goethestr. 3, until March 2016.
Have fun shopping,
Feature photo by: Stefan Höning
My Jacket: Belstaff Sidney Moto – black leather – 1.695,00 €