Frankfurt is becoming cooler and more chic each day! I’m extremely happy to see that the fashion industry is making its way to us, wanting to grace our city with beautiful creations. Last week I was invited to the opening of the Front Row Society concept store, and let me tell you, it was fabulous!
The amazing event was organized by Manuel Gies, owner of the STRATEGIES agency. He’s known in our lovely city for his other projects with Hugos Frankfurt, Jaguar Land Rover, Maserati and now, Front Row Society. He told me that he loves what he does because it’s his passion since 2009.
My friends picked me up at 7pm and we walked to the opening. I wore my favorite transparent Llobycats skull maxi dress and topped it off with a black peace necklace and my highest heels. As we approached the red carpet, we were greeted by Florian Ellsaesser, founder of the Front Row Society. Mr. Ellsaesser was quite charming and gave me a personal tour of his lovely concept store. He explained why his vision was so important to him, and I agreed about the uniqueness of his idea – merging fashion and art into one entity!
Front Row Society was founded in Berlin in 2011. It is a fashion brand with a contemporary aesthetic that combines sophisticated designs with subtle details. Each collection is developed in collaboration with a community of artists from all over the world. Each Front Row Society piece is a sophisticated translation of an artwork or technique into a beautiful, wearable garment made of high quality materials. Simplicity is paramount in Front Row Society’s collections; inspiring stories come to life in minimal designs that create a unique yet effortless style.
I think that this is a brilliant idea, because for example, with the limited edition Santiago Taccetti collection, nothing looks the same! Mr. Taccetti works his art masterpieces into the leather itself, making it a true one-of-a-kind piece. It’s great having something in your closet that nobody else has. Even if your best friend buys the same bag as you, yours will be different because it contains a different element of the artist’s work. This mirrors the theory of nature, where nothing is ever exactly identical. What a super cool concept!
Since I’m in a major backpack phase now, I had to get my hands on the beautiful black Laura bag – big enough for my daily carrying needs and also for traveling. I especially love the gold metal handle at the top, the small geometric-shaped slits on the leather and fine metallic elements throughout the bag!
Of course Frankfurters expect nothing less than a glamorous red carpet event, and that is exactly what we got at the opening last week. Arriving fashionably late at the Neue Rothofstraße, I was very pleased to see the “who’s who” of our city – celebs, fashion divas, famous singers, politicians, actors and producers, finance moguls, designers, and the list goes on and on. At the entrance, we were greeted by a lovely lady who placed a white satin ribbon around our wrist and ushered us into the large and very beautiful concept store. Everything, from top to bottom, was ultra modern. This is what I call chic-minimalism at its finest! Being the accessories lover that I am, I ran straight for the bags and scarves and loved what I saw!
The people were walking around the store, curious to touch this and that, enticed by the fine works of art and unique fashion pieces. I noticed how happy Mr. Ellsaesser was with the turnout of the opening event, and that made me happy as well, seeing how the Berliners were appreciating our fashion sense.
My friends and I were delighted to be there together, sipping sparkling wine, talking fashion and enjoying this fabulous evening. After a few hours, I noticed that it was getting late and I had to run to the next party, because in a few hours I was celebrating into my birthday. I bid the lovely concept store and it’s brilliant creators farewell. My heart skipped a beat, knowing how glamorous our city was becoming. This gave me a feeling of honor and pride, knowing that I was a part of the Frankfurt fashion revolution! Thank you Front Row Society for enriching us with your presence here. We welcome you with open arms – to our small cosmopolitan city with a big attitude.
Photos by: Nikita Kulikov